The website design development has grown leaps and bounds during the past decade and one of the most important developments is responsive website design. It came as a great help to the mobile users as they can open websites on their mobile phones without compromising the structure and graphics of the site. The users got the seamless experience without redirections from websites to update their application programs. Let us see top 5 ways of responsive website designs that benefit SEO.
Loading Time Got Faster
Loading time is an important factor for SEO and Google has confirmed it since it is one of the parameters it uses to rank the sites. Having a Responsive Web Design (RWD) eliminates the redirection to the URL which makes it faster to load than a mobile site without RWD. Having a responsive design automatically makes the page view on different devices easy as it adjusts site parameters to retain the content and design.
Better User Experience
SEO is defined based on what the user needs and responsive web design is developed to make the user search and find queries he needs on any device. Emphasis is mostly directed towards UX and user experience. Since the content is modified to adjust on smaller screens, users get satisfied experience and easy navigation. An RWD website allows users to have similar desktop and mobile experience which helps it get better ranking on SERPs.
Decreased Bounce Rate
Even though bounce rate can happen because of many reasons, search engines usually consider it as a crucial factor in low rankings. Responsive web design can help in reducing the bounce rate. Users leave a webpage because of its loading time or poor experience. RWD can make both these factors better. Users are less likely to be frustrated if mobile sites provide them the same experience as a desktop site and retain on the mobile webpage. Pixel sizing, loading time, navigation, problematic viewing are all adjusted well with RWD.
Minimizes Duplicate Content
The duplicate matter is a high concern matter for SEO. It is known that websites which show high duplicate content are removed from result pages. If you create a separate website for mobile, Google gets confused as the content is same on both URLs. It becomes an issue of credibility and it affects your rankings. RWD actually resolves the duplicate content problem by organizing all of its content on one website.
Link Building
Authentic sites have backlinks as link building increases the domain’s authority and helps it to get ranked higher on search engine result pages. With responsive web design, all the links are connected to one URL for both desktop and mobile versions making it easy for SEO. Any link to the master site is essentially linked to your mobile site also and hence ranking is not diluted. Responsive site pages have the advantage to be shared easily on social sites and play a great role in increasing the popularity which is crucial for SEO.
Loading Time Got Faster
Loading time is an important factor for SEO and Google has confirmed it since it is one of the parameters it uses to rank the sites. Having a Responsive Web Design (RWD) eliminates the redirection to the URL which makes it faster to load than a mobile site without RWD. Having a responsive design automatically makes the page view on different devices easy as it adjusts site parameters to retain the content and design.
Better User Experience
SEO is defined based on what the user needs and responsive web design is developed to make the user search and find queries he needs on any device. Emphasis is mostly directed towards UX and user experience. Since the content is modified to adjust on smaller screens, users get satisfied experience and easy navigation. An RWD website allows users to have similar desktop and mobile experience which helps it get better ranking on SERPs.
Decreased Bounce Rate
Even though bounce rate can happen because of many reasons, search engines usually consider it as a crucial factor in low rankings. Responsive web design can help in reducing the bounce rate. Users leave a webpage because of its loading time or poor experience. RWD can make both these factors better. Users are less likely to be frustrated if mobile sites provide them the same experience as a desktop site and retain on the mobile webpage. Pixel sizing, loading time, navigation, problematic viewing are all adjusted well with RWD.
Minimizes Duplicate Content
The duplicate matter is a high concern matter for SEO. It is known that websites which show high duplicate content are removed from result pages. If you create a separate website for mobile, Google gets confused as the content is same on both URLs. It becomes an issue of credibility and it affects your rankings. RWD actually resolves the duplicate content problem by organizing all of its content on one website.
Link Building
Authentic sites have backlinks as link building increases the domain’s authority and helps it to get ranked higher on search engine result pages. With responsive web design, all the links are connected to one URL for both desktop and mobile versions making it easy for SEO. Any link to the master site is essentially linked to your mobile site also and hence ranking is not diluted. Responsive site pages have the advantage to be shared easily on social sites and play a great role in increasing the popularity which is crucial for SEO.